Monavie enlisted Process Agency for their 2008 convention branding and graphics. The convention titled “Believe” was a suitable task for Pablo Airth, project art director. Pablo, being very familar with Monavie’s brand direction, took the lead and presented Monavie with multiple concepts for the Believe identity.

The 2008 Believe Convention, located at the Salt Palace, Salt Lake City was within 6 blocks from Process Studios. It was a field trip for the Process crew, as we took a break to visit Mark Frank Montoya and other Monavie athletes at the convention. As always the Monavie convention was a spectacular event with packed with people, and full of inspiration. In our opinion this is one of the best events hosted locally in Salt Lake City. The people, the passion, and the brand, brings all of us together. Monavie Believe 08.