It’s a new year and a new concept. For the 2009 Technine product launch, Process assigned its lead creative, Mike Hall, to concept some ideas for the Technine magalog background. Unbenounced to everyone at Process, we ended up with this shot of Mike on the can. What’s even more amazing is that somehow Mr. Hall sold the client on his concept and bathroom photo. Technine loved it… HUH? Stay tuned to see what transpires from Mike’s new office chair– aka the john.


