Heading into another season, MonaVie contracted the soft goods team at Process Studios for creative ideas for T-shirts.

Process responded by enlisting 6 creatives and 2 artists for a multifaceted, creative approach to apparel design. The end result was a conceptual production run of 39 shirts. With treatments ranging from: Foils, Transfers, Flocking, Labels, Discharged Ink, Bleaching, Gels, Metallic Overlays, Embroidery, and beyond. It was a bit overboard, so a voting contest, was put into place to filter down the results.

With over 60 votes placed, the 39 designs were soon reduced to 16 and presented to MonaVie. The contest continues on which shirts will be selected for production. We’re all holding our breath with our fingers crossed.